The Best Instagram Hashtags For Your Brand In 2023

Hashtags are still one of the finest pieces in your Instagram toolbox, even in these day of algorithm hacks and engagement methods, provided you know how to make them work.

We were heard! Even in 2023, hashtags are crucial for increasing your Instagram following and reaching new people. Incredible, right?

You should be familiar with Instagram search and social media traffic in general before you start utilising hashtags. That way, you can discover the most effective hashtags for your business and begin attracting new followers on social media.

The significance of Instagram hashtags

You may expand your Instagram audience and your social media success to new heights by making use of hashtags.

You may utilise the same material to reach new Instagram users and, with any luck, get a few additional followers if you understand how to use hashtags on Instagram as part of your organic marketing approach.

Instagram’s search functionality relies heavily on hashtags, which enable users to discover content from new, previously unknown authors. If you utilise the right hashtags on Instagram, you may get your material in front of people who are truly interested in it, even if they have never heard of you before.

Selecting effective Instagram hashtags for promotion

You are not alone in your confusion over where to discover the most effective hashtags. Hashtag selection may seem like an insurmountable process, but there is a method to the madness!

Follow these guidelines to select the most effective Instagram hashtags for your brand or business.
Success factors

The optimal quantity of Instagram hashtags has been the subject of marketing discussion for years. When using Instagram, how many hashtags do you recommend including?

Instagram lets you use up to 30 hashtags on each new post. While Instagram’s new guidance on hashtags suggests using no more than three to five, we say go for it with the whole 30 because you won’t be penalised for utilising them.
To maximise hashtag benefits and expose your material to more people, employ a wide variety of hashtags. Choose your hashtags carefully; quality and relevancy matter more than quantity.

Shake it up

The Instagram game can’t be won by doing nothing. Never become comfortable while using Instagram hashtags. Like your advertising objectives, the hashtags that are trending on Instagram may evolve over time.

Change up your hashtag collections and use tags that are relevant to the material you’re publishing on Instagram rather of utilising the same ones over and again. Make a couple different hashtag batches and use them in rotation.

Instagram’s algorithm benefits greatly from users who use a wide variety of hashtags, making their posts more discoverable. In addition, your profile can be included on the explore page for a broader selection of tags.

Put aside what’s trendy

We realise it flies in the face of everything you’ve learned about marketing and SEO. However, ignoring the masses isn’t always the worst idea when it comes to finding Instagram hashtag success.
When posting to Instagram, using only extremely popular hashtags (those with over 500,000 posts) might cause your material to get lost in the shuffle and disappear from people’ feeds.

Mix and match hashtags with varying levels of popularity instead than picking the most often used ones on Instagram. You should always use a mix of tags with high and low search volume. Your material is more likely to have the lasting power it requires with these.

Plan your positioning carefully

When posting to Instagram, you may play around with where you put your hashtags. The effectiveness of your hashtags may change in ways you didn’t expect just by moving them around.

While it’s possible to seamlessly mix certain hashtags into your language, excessive blocks of hashtags can be confusing for readers and take away from the quality of your caption writing. That’s why it’s crucial to find the right spot!

Learn your rivals

If you’re having trouble thinking of appropriate hashtags for your brand’s Instagram account, research the hashtags being used by your competitors.
Check out the stuff posted on related accounts on a regular basis. Describe the hashtags you find. Which ones do you think mesh best with what you have to say? Which categories do you find to be the most useful?

Hashtag collections shouldn’t be copied verbatim, but competition material may be a terrific source of inspiration. Get the lowdown on how people are looking for and responding to your brand’s related hashtags.

Use the brand new Hashtag Suggestions tool

Breaking news: the Plann app has thousands of pre-researched hashtags ready to be used. Don’t waste time navigating between Plann and Instagram, or money on ineffective hashtag applications.

You can now quickly and easily include thousands of studied hashtags into your articles with just a few clicks using Plann’s new Hashtag Suggestions function.

Your hashtag manager, where you can see, save, and conduct searches on hashtags, is the first place you’ll encounter Plann’s new suggested hashtags.