An Ultimate Guide: Successful Instagram Live Strategy In 2023

It’s time to learn more about Instagram Live if you’re comfortable in front of the camera and want to use it to promote your brand.

Unlike a prerecorded video, IG Live is spontaneous, unfiltered, and emotional. Showing users the individuals behind the company creates a sense of personal investment in the brand.

You’re in luck, because we’re going to spill the beans on all we’ve learned about Instagram Live so you can enhance your own Instagram marketing efforts.

What is Instagram Live?

With Instagram Live, you may broadcast a video in real time to your followers. They may add to the conversation by commenting, which can increase awareness of the brand.

Learning more about Instagram Live might help you get up the nerve to try out this new social media tool.

However, some forbearance and imagination will be required. This is a great chance for your fans to interact with your company.

Your Instagram Live will be prioritised above all other Instagram Stories, increasing the likelihood that it will be seen by as many people as possible.

A comprehensive tutorial on making use of Instagram Live

The section you believed would be the most difficult to learn has finally arrived. If you follow this simple tutorial, you’ll be up and running on Instagram Live in no time.
Follow these simple instructions to broadcast live on Instagram!

Make sure Instagram Live is turned on

It’s important to know who can watch your Instagram Live and leave comments before you start building a following.
Verify that your camera’s settings are optimal. Tap the wheel symbol in the upper left corner of the screen after entering Instagram Live mode (by tapping the “+” button). A new window or tab with various configuration options will open.

The live feed may be hidden from particular people, and the camera’s menu bar can be moved to the left or right side of the screen. You may also choose a custom name for your Instagram Live broadcast, select an audience, and schedule the broadcast for a later time.

Choose the options that work best for you and proceed.

Limit hateful online discourse

Every marketer values interaction, but none appreciates being subjected to hate speech. It’s time to set some ground rules for your followers if you don’t want to have to delete comments they make during your IG Live broadcasts.
Offensive comments can be hidden and specific phrases or words can be filtered out manually. You may adjust this setting under Settings > Privacy > Hidden Words.

Try Instagram Live in Practise Mode

With the release of Practise Mode, Instagram hopes to entice more people to try out IG Live.
The Practise Mode may be accessed by tapping the eye icon before going live.

If you’re just getting started with Instagram, you’ll find this function to be really useful. And as we all know, there’s no substitute for actual experience.


Press the Live button and give it your best after giving the Practise Mode a try.
Get the live broadcast going and benefit from the interaction with your viewers.

Have only happy feelings cause your voice to shake.

Stop the live Instagram broadcast

When you’re ready to wrap up your Instagram Live broadcast, go to the “End” option in the top right of the screen and click “End Now” to confirm.

You may save your Instagram Live by tapping the save icon in the upper left of the screen and then adding the video to your camera roll.

Instagram’s Real-Time Functions

This Instagram function has a plethora of auxiliary options designed to improve your communication with your audience.

Instagram Live’s many interactive elements are designed to encourage participation from viewers and live hosts alike.

The addition of these Insta Live features will make your broadcast more interesting to viewers and will help spread the word about your company.

Some of the most significant advantages Instagram Live affords any company are as follows:


This is an added bonus and also one of the most crucial Instagram metrics for any business to track.

Similar to how Insta Stories have gradually become more popular than Instagram posts, so too are Lives. When compared to other Instagram posts, these ones get the most likes and comments.

Brands may build closer relationships with consumers through Instagram live broadcasts. Instagram posts like this tend to get more likes and comments since they are longer than the typical 60 seconds allotted to Instagram Stories.

Instagram permits a maximum of 60 minutes for a live broadcast.


Being genuine is the best policy. And the game Lives gives you that chance. Even with meticulous preparation, you cannot foresee every possible outcome.

Keeping up with your Instagram Life is optional, just like death. The best thing is that you can’t fool people with your words while you’re promoting your brand, campaign, or product.

As a result, you should be prepared to provide your followers the full picture.


Since research shows that 70% of Instagram posts are never seen by users, it’s evident that you need a more secure and fruitful method of advertising your company.

It’s stressful to put in time and money to create Instagram posts that don’t get seen by many people.

You may improve this situation with the help of Stories, which always display at the top of your feed, but Instagram Live is where it’s at in this regard.