A centralised shopping platform with authentic content, influencers, creativity, video, stories, and more. Can you guess what they might be? To sum up, these were the dominant Instagram marketing strategies in 2018. The platform provided users with cutting-edge resources for producing engaging, original content.
Looking ahead to 2023, Instagram is expected to further develop as an e-commerce platform and a long-form video platform. One of the best ways for businesses to expand their customer base is to reach Instagram’s 1 Billion+ active users.
We’ve compiled a list of the most important Instagram trends of the year, as a top social media marketing agency in Gurgaon, India.
1. Effects of AR Technology
For mobile cameras, augmented reality effects were finally made available in 2019. In 2023, Facebook released Spark AR Studio for Instagram, a programme that allows users to make their own augmented reality effects. Instagram’s editing toolkit lets users make their own photo and video filters, which can then be used in their story posts. User-made selfie filters have recently become a prominent feature of the platform.
Since this function encourages originality, many retailers of clothing and accessories can now provide customers with the opportunity to “try on” new looks with the product and by using AR effects before making a final purchase decision.
2. Micro-Influencers
People have started to follow regular people who are genuine and authentic as influencers. Users are discovering engaging content created by people whose experiences are similar to their own. Brands are paying more attention to so-called micro- or nano-influencers in an effort to attract the attention of niche audiences. Although these influencers may have a smaller fan base, brands are increasingly appreciating the authentic content produced in collaboration with them. They are more likely to interact with comments and mentions, which helps draw in more participants. And these leaders have deep roots in obscure communities. In Gurgaon, you can find some of the best influencer marketing agencies that will help you build relationships with the right influencers and create an effective influencer marketing strategy for your brand.
3. Very long captions are becoming increasingly common.
Instagram celebrities only needed to add a few words to their photos and videos a few years ago, but now they often use elaborate captions. The purpose of the extensive caption is to foster confidence and increase participation.
Captions can be short or long, depending on your needs. At first, this might strike you as odd. Quotes, hints, advice, infographics, anecdotes, and random musings are all fair game for this style. Get help from professional social media optimization services if you want to increase your audience engagement and sales.
4. Invest in IGTV Series (Most Notable Development)
Instagram’s video sharing feature has helped it become one of the most popular social media sites. Instagram has improved IGTV and is actively promoting its use across the platform after slow user adoption due to the app’s success.
Users can promote multiple brands at once on IGTV by using the platform’s feeds and storytelling features. This increases brand awareness, which in turn increases sales. Because of this, people will be directed to your website and possibly other social media profiles.
5 Expanding Your eCommerce Platform
It has been speculated that Instagram’s upper management would like to make the social network a competitor to Shopify by introducing a shopping feature. Shoppable products and the checkout feature make it simple to promote and sell items directly from organic Instagram posts.
Advantage can be taken of this function by companies who would otherwise have to use Amazon to promote their products. Immediately advertise your wares on Instagram. Includes previews and prices. Creating an Instagram Shopping account is also a breeze.
In addition to being a crucial task, establishing your brand’s presence on Instagram can be extremely challenging. It’s become an integral part of your approach to social media. Given that over 200,000,000 Instagram users visit a business profile every day, it’s no surprise that more and more companies are taking on the challenge of increasing their visibility on this rapidly expanding eCommerce platform. To increase your brand’s visibility on Instagram, contact a reputable social media marketing company in Gurgaon.