Are you wondering about how to increase engagement and reach on Instagram? Today brands need to look into the performance metrics. Further, DMs, Instagram Story views, shares, saves, and track comments to understand how their posts are performed. There are some great ways to increase the engagement of Instagram in 2021. They are paying closer attention to the hashtags of your posts, discovering the correct time to post your content, creating more video posts, write the captions in longer form, open up about your business, open up about your brands, creating shareable content, adding an element for fun, analyze the new types of content, test the new types of content regularly, starting the conversations with stickers on Instagram stories, and create a ‘savable’ posts(content) for your feed.
SAVABLE CONTENT FOR YOUR FEED
For Instagram, engagement likes, comments, shaves, and shares are more important. Most of the brands used to buy automatic Instagram likes monthly to increase their reach and engagement. So the best method to improve your engagement rate is to create more great and creative content that encourages your fans to tap that ‘save’ button. Using carousel posts to share valuable information and tips can lead to more saves. Think about what is more important to your followers when you will create ‘savable’ content. This savable content can be anything from funny memes to the infographic or quotes you know will resonate.
CONVERSATIONS WITH STORIES STICKERS OF INSTAGRAM
More than 500M accounts on Instagram use Instagram stories every day. These stickers are the best way to encourage your audience to chat and share their experiences and opinions with you. To increase engagement on Instagram, here are a few methods you can start with Stories stickers:
THE QUESTION STICKERS:
Nothing sparks conversations more than a good Ask Me Anything(AMA) on Instagram stories. Instagram influencers use question stickers to help their audience know more about them, and also, some businesses use this sticker to help their audience know about their products and services. It is a great opportunity for your audiences to get more information about your brand or get to know your products better.
THE QUIZ STICKER
The interactive quiz stickers of Instagram stories allow you to share multiple-choice questions with your fans and track the results. Your followers will be able to see the right answers once they “vote” on your quiz. And you will be able to see how each person voted and how many votes each option reached. Using this sticker is a great strategy for engaging with your audiences.
THE COUNT DOWN STICKER
The Instagram stories countdown stickers will help you find your audiences’ interest and get more traction with your sales and events. When you share an Instagram story about an upcoming campaign or event, you can add these stickers that count down to the time and date you set.
Instagram has introduced many new features that users can use to build a stronger community for your brand and boost your engagement. Test new content types: mini infographics, user-generated content, quotes, memes, and selfie-style video. Experimenting with video types like Instagram Reels, Instagram Tv, and Instagram stories will help you get more engagement.
ADDING FUN ELEMENTS
Instagram posts take effort, planning, and time to get right. More and more brands are ass humor elements and pop culture references to their posts by adding trending topics and trending memes to their content. From adding GIFs and memes to your feeds to including Augmented Reality filters in your Instagram Stories, your engagement rates increase when you post something fun and quirky.